Transcending ideas into captivating visual tales, unleashing the muse of creativity, and evoking soulful connections through the artistry of graphic design.
About Tong
FashionFarmFoundation
FFFRIDAY CAMPAIGN
award
DFA Design for Asia Awards 20 19- Bronze Award.
It is all about mixed reality, where the real meets the virtual, to promote local heroes in the development of fashion culture through creative exchanges of fashion, architecture, technology, music, art, and photography. The first-ever Hong Kong virtual girl model, FYNN, was also created as this year's ambassador for FFFRIDAY. A 30-second CGI promo video was created and shown on the largest TV screen in Hong Kong. The highlighted elements include 'FFFRIDAY Create Your Avatar' - a high-tech scanning machine that allows the public to scan their face within 60 seconds and create their very own avatar dressed in Hong Kong designer-wear in the virtual world. 'FFFRIDAY Presentations' were held at multiple locations in SSP, including a war-game venue, market stalls at Fun Wa Street, and a three-storey warehouse with a spiral staircase, creating an interesting visual impact with augmented reality. The 'FFFRIDAY Music Party' was held in early December 2018, collaborating with the music collective Yeti Out and featuring Fractal Fantasy. It presented a unique audio-visual extravaganza and exhibited a mixed reality surreal photoshoot called 'FFFRIDAY Ambassador'.
DFA Design for Asia Awards 20 19- Bronze Award.
It is all about mixed reality, where the real meets the virtual, to promote local heroes in the development of fashion culture through creative exchanges of fashion, architecture, technology, music, art, and photography. The first-ever Hong Kong virtual girl model, FYNN, was also created as this year's ambassador for FFFRIDAY. A 30-second CGI promo video was created and shown on the largest TV screen in Hong Kong. The highlighted elements include 'FFFRIDAY Create Your Avatar' - a high-tech scanning machine that allows the public to scan their face within 60 seconds and create their very own avatar dressed in Hong Kong designer-wear in the virtual world. 'FFFRIDAY Presentations' were held at multiple locations in SSP, including a war-game venue, market stalls at Fun Wa Street, and a three-storey warehouse with a spiral staircase, creating an interesting visual impact with augmented reality. The 'FFFRIDAY Music Party' was held in early December 2018, collaborating with the music collective Yeti Out and featuring Fractal Fantasy. It presented a unique audio-visual extravaganza and exhibited a mixed reality surreal photoshoot called 'FFFRIDAY Ambassador'.
